Jeon Ji-hyun No Longer “Korea’s Most Bankable Commercial Model”
Chosun reports that My Sassy Girl star Jeon Ji-hyun has been overtaken by actor Jang Dong-gun in terms of “bankability.” And here I thought Jeon was going to be hot at least for the next fifillion years.
Consumers no longer feel that Jeon Ji-hyun is the most bankable advertising model and instead name Jang Dong-gun. The finding is the result of a survey of 1,465 people in Seoul and Gyeonggi Province by brand consultancy Brand38 from March 5 until 15. The interviewees were asked to choose three stars they think are most appealing as commercial models. Jeon, who had always ranked top or second from the top in the biannual survey that started in 2003, fell to fifth place.